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TIANRAN QIAN
钱天然 ✶.✩
tianran.space@gmail.com
@_tianran_
Exploring how to make space in this alien aesthetic machine ~
@Independent_hq
We led the comprehensive social media management for Independent Art Fair 2026, orchestrating a high-visibility digital strategy to showcase its milestone expansion to Pier 36 on the Lower East Side and drive global engagement across the contemporary art community.
Short-Form Videos
Since Independent is the most curated fair of all, our 2026 strategy leaned into more short-form videos which bring more human touch to the fair’s media presence, featuring intimate studio visits with artists like Jason Fox and Yingwei Pu, alongside our Humans of Independentcampaign highlighting top industry voices.
1. Jason Fox Studio Visit
2. Yingwei Pu Artwork
3. Humans of Independent Campaign: Nat Trotman (Curator of Performance and Media at the Guggenheim Museum)
Chinese Social Media: RedNote
Independent艺博会官方
By implementing a decentralized influencer seeding strategy, we received the highest number of organic social mentions with 300+ likes and 30+ comments. Focus on Asian artists as well as video also increased engagement with our Chinese audiences.